Inovev expects 650,000 sales / year for the new Chevrolet Silverado
- At the 2018 Detroit Auto Show GM Group unveiled the new generation of its big Chevrolet Silverado pickup, which traditionally ranks among the top three in the US market, behind the Ford F-Series and ahead of the Dodge Ram, its direct competitors. The Chevrolet Silverado is backed up by the GMC Sierra.
- As the previous generation of the Silverado pickup was in 2013, and the Ford F Series was renewed in 2015, it was time for the GM Group to replace the best-selling (over 600,000 sales per year on average) and most profitable model of its catalog. The Dodge Ram is being renewed at the same time as the Silverado, since its new generation was also unveiled at the Detroit Show 2018.
- One should remember that the large-truck market in the United States is 2.5 million vehicles per year, a 15% share.of a total market of 17.5 million. These vehicles represent high volumes and an important source of profits for Ford, GM and FCA. This is why the three manufacturers will never give up this category of vehicles.
- It is interesting to note that the new Chevrolet Silverado features V6 and V8 petrol engines, as well as a 3.0-turbo diesel engine, similar to the Ford F-Series but unlike the Dodge Ram. The Silverado will continue to be manufactured at the same sites in the USA (Flint Michigan) and Mexico (Ramos Arizpe). Inovev expects 650,000 yearly sales.
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