Korea 2017 Top 15 Models Market Review
- Of a total of 1.5 million new passenger cars sold in South Korea in 2017 (-1.8%), the Hyundai Grandeur (D segment sedan), which was completely renewed in 2016, became the best-selling car on this market, supplanting for the first time the Hyundai Sonata which had been Korean market leader for several years. The Hyundai Grandeur nearly doubled its year-over-year sales (from 69,000 to 132,000 units), while the Hyundai Sonata’s, (the automaker's other D-segment sedan), sales stagnated (from 82 000 to 83,000 units).
- Hyundai has five models in the Top 15, including three in the first three places (Grandeur, Elantra, Sonata). The following three places are held by Kia models (Sorento, Picanto, Carnival). It can be seen that of the six best-selling models in Korea, all of which belong to the Hyundai-Kia group, four are rather mid-range (D-segment) models, which suggests that the Korean market is a very different market relative to the Japanese and European markets, which favor the lower segment models (B and C).
- In the Korean Top 15, B and C segment cars are in the minority. There are six: Hyundai Elantra, Kia Picanto, Ssangyong Tivoli, Chevrolet Spark, Hyundai Tucson and Kia Sportage. There are also five SUVs in the Korean Top 15 (Kia Sorento, Ssangyong Tivoli, Hyundai Santa Fe, Hyundai Tucson, Kia Sportage).
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