The FCA Group wants to recover its sales leader position in Latin America
- The FCA Group wants to become again the sales leader in Latin America (South America and Central America), as in the 90s. Today, FCA is overtaken by General-Motors which enjoys a privileged position in Brazil and Renault- Nissan enjoys a privileged position in Mexico.
- The Volkswagen group, which between 2006 and 2013 became the sales leader in this region, thanks to both its strong positions in Brazil and Mexico, lost market share and fell back to fourth place after 2013, behind General Motors, Renault-Nissan and Fiat-Chrysler (FCA).
- The FCA group intends to launch 15 new models under the Fiat brand and 10 new models under the Jeep brand, by 2022.,in order to regain sales leadership in this region.
- The Italian-American manufacturer produced 1.2 million vehicles in Latin America in 2017, compared with 0.9 million in 2016 (thanks to the ramp up of the Jeep Compass ). Its production capacity in the region is 1.25 million vehicles per year. If the FCA Group wants to overtake General Motors and Renault-Nissan in this region, it will have to increase its production capacity, perhaps to 1.5 million vehicles per year.
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