End of the road for the Tata Nano
- Tata has confirmed that the small sedan Nano, the cheapest car in the world, will be stopped in the coming months.
- Tata produced a single Nano in June 2018, compared with 275 in June 2017, and 205 units throughout the first half of 2018, compared to 2,133 units throughout the first half of 2017.
- Launched in 2008 as the new "people's car", and then hailed as the culmination of low-cost engineering, the Nano has never been able to conquer its audience. From the outset, it encountered safety problems during crash tests, and a few years later, it had to deal with engine problems (which were catching fire )In addition, the marketing campaign in India that focused on "the cheapest car in the world" was totally counterproductive, as Indian motorists view their cars as signs of status and wealth.
- The idea of recasting the Nano to make it an electric vehicle for fleet sales had been considered and then abandoned, the current high cost of electric vehicles rendering the technology unsuitable to date for an "ultra low cost" model.
- In total, the Tata Nano was produced at just over 300,000 units in ten years (an average of 30,000 per year), whereas this volume was initially forecast annually. The commercial failure of the Nano is one of the reasons for the difficulties of Tata in India over the last several years.
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