Merger of PSA and FCA : analysis (4/4)
- Under the aegis of PSA, the Fiat range is to be totally revised. Indeed, the current range of the Italian brand is both very incomplete and incoherent. The PSA group, which will take the responsibility of rebuilding the Fiat range, could be inspired by what it has done for Opel. After the elimination of the segment A sedans (Adam and Karl), the compact MPV (Zafira) and the convertible (Cascada), the new Opel range was rebuilt in the following way: a B-segment sedan (Corsa), a C-segment sedan (Astra), a D-segment sedan (Insignia), a B-segment SUV (Crossland), a C-segment SUV (Grandland), to which is added another B-segment SUV (Mokka) and light-duty SUVs ( Combo, Vivaro, Movano).
- Fiat, which has gradually eliminated its F-segment sedans (130 in 1977), E (Croma in 1996), D (Marea in 2007) and B (Punto in 2018) sees its current range to be reduced to the Fiat 500, the Fiat Panda and the Fiat Tipo whose platforms are old. This range is complemented by the Fiorino, Doblo, Talento and Ducato utilities, which represent a wider range than passenger cars. The glaring lack of investment under the Marchionne era was dramatic for the Fiat brand.
- The future Fiat range could therefore be composed as follows: an A-segment sedan (Fiat 500), a B-segment sedan (Opel Corsa base ... as between 2005 and 2018), a C-segment sedan (Opel Astra base) , a B-segment SUV (Fiat 500X), a C-segment SUV (Opel Grandland base) and existing utilities. Rebuilt thus, the range Fiat would be attractive again in a very short time, at the image of the range Opel which has transformed - under the aegis of PSA - very quickly.
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