The Chinese market for Battery Electric Vehicles (BEV) is kept at 84% by local carmakers
- In 2019, the Chinese market for Battery Electric Vehicles (BEV) is more than 90% kept by local Chinese carmakers. In this analysis, Inovev included the Tesla, which is now a major player in the Chinese market, while sales statistics released by the Chinese government only take into account locally produced vehicles.
- The BEV market is still very fragmented in 2019 with no less than 58 brands, selling from ten units per year to hundreds of thousands for the most important. The market is made up of 43 local brands and 15 non-Chinese brands (5 European, 5 Japanese, 3 American and 2 Korean). However, the top 20 brands represent 90% of BEV's sales, with more than 10,000 units sold per year.
- A Top 20 almost entirely Chinese, with the exception of Tesla which, with nearly 43,000 units sold in 2019 (Inovev estimates from various sources) is the only non-Chinese carmaker to integrate the top 20 BEV brand in China.
- This classification is dominated by the carmaker BYD which with nearly 150,000 units sold, holds 17% of the market, ahead of BAIC (97,000 units for 11% of the market) and Baojun (60,000 units for 7% of the market). VW, the leading carmaker in China, all engines combined, sold less than 10,000 BEV (9,516 units to be precise). Nissan, BEV’s leading Japanese brand in China, and despite the success of its Leaf in the US and Europe, had not the same success with its Sylphy model, with only 8,109 units sold.
- In the future, with the new development plan of the NEV (New Energy Vehicles), the face of the market should however evolve. Indeed, the short-term end of subsidies, the quotas of electric vehicles imposed on any brand operating on the Chinese market, and the establishment of local standards which are set to become global benchmarks (both on vehicles and batteries), should ultimately drastically decrease the number of players, push for a grouping of Chinese carmakers (to create one or several national “champions”) but also rebalance the presence of non-Chinese brands.
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