Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
- The demand decline for sedans in the North American market in favor of SUVs began in the early 2000s and then accelerated after the financial crisis of 2008-2009. Consequently, the market share of passenger cars (sedans, coupes, convertible according to the US classification) fell to 25% of total US registrations in 2020.
- It also represents less than 10% of the three American carmakers (GM, Ford, Chrysler) production in the NAFTA zone. This share represents only 9% of GM and Ford production in 2020, and even 8% of Chrysler. And in this share, coupes and convertibles (Ford Mustang, Chevrolet Camaro, Chevrolet Corvette, Dodge Challenger) represent a significant part as they are equal to a third of the volume of passenger cars from these three carmakers. And this share will certainly increase further as several sedans were phased out by GM and Ford in 2020.
- Contrasting with the American carmakers, the three largest Japanese carmakers located in the NAFTA zone see their sedans still represent a good part of their production today, over 30%. At Toyota, the share of passenger cars in its NAFTA production represents 31% in 2020, 39% at Honda and even 49% at Nissan. Note that the vast majority of these cars are sedans, as there are no Japanese models competing with the Ford Mustang, Chevrolet Camaro and Dodge Challenger, these being the heirs of a typical American tradition dating back to the 1960s.
- American carmakers have therefore openly left the sedan market to Japanese carmakers, focusing on the SUV and pickup market, more profitable segments according to them.
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