Ford ceases production of the Mondeo
- Ford decided to end the production of the Mondeo, its D-segment sedan, of which several generations have been launched since 1993. The Mondeo replaced firstly the Sierra whose origins date back to 1982. Like its American counterpart, called Fusion, the Mondeo will therefore disappear in spring 2021. This model was produced these last years in Spain (Valencia), after having been produced in Belgium (Genk) since 1993.
- Why is Ford removing the Mondeo from its manufacturing program? The model sales had declined a lot in recent years, due both to the decline sedans category in Europe and the United States to the benefit of SUVs, and the size of this model over the years, which was eventually became a top-of-the-range model, as a Renault Talisman or a Volkswagen Arteon, with the disadvantage of a high price even compared to Premium models from Audi, BMW or Mercedes. The Opel Insignia is experiencing the same kind of problem today and it is not sure that Stellantis wants to replace this model which has declined significantly over the past two years.
- Except for SUVs, Ford will therefore only market two hatchback in Europe, the Fiesta and the Focus. The carmaker now wants to focus on its SUVs, the Puma and Kuga made in Europe, but also the Explorer produced in the United States. It is not clear, however, that Ford's US strategy to phase out all sedans is relevant for Europe. The next step will be the launch of electric cars based on the Volkswagen ID3 and ID4.
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