Volkswagen stops production in Europe of its Amarok pickup
- The pick-up market has not experienced a strong development in Europe, unlike North America, South America, Africa or Southeast Asia where they are produced on a large scale number.
- This market has never exceeded 0.6% of registrations on the European market, and carmakers who have launched pick-ups long after others have failed to succeed. This is how Renault with its Alaskan and Mercedes with its X-Class (both based on the Nissan Navara) left this market, as did Fiat with its Fullback model (based on the Mitsubishi L200).
- It is now the turn of Volkswagen to stop the production of its Amarok pickup, proposed with four-cylinder and six-cylinder engines, which was assembled at the German plant in Hanover where the Volkswagen Kombi and Transporter are produced, and where future battery electric light utility vehicles should be produced next year.
- The Volkswagen Amarok was not a great success, as the Hanover plant produced only 180,000 units in nine years, or 20,000 per year on average, which is however better than the Renault Alaskan (4,250 units), the Mercedes X-Class (25,000 units) or the Fiat Fullback (38,000 units). The peak of production in Europe of the Amarok was reached in 2018 and then production collapsed. It should be noted, however, that the production of Amarok continues in Argentina for local demand. More than 600,000 units have been assembled in this country since 2009, when it was launched. Following an agreement with Ford, future Volkswagen pickups will be based on the Ford Ranger and will not necessarily be marketed in Europe.
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