The arrival of new Chinese brands in Europe
- In a shrinking European car market (estimated at -10% in 2022), Chinese carmakers are expected to double their sales this year (about 80,000 in 2021 and about 150,000 in 2022). They will achieve this mainly through the consolidation of European brands such as Volvo (Geely) and MG (SAIC) and the introduction of new brands previously unknown in Europe such as Aiways, BYD, JAC, NIO, Great Wall, Hongqi, Seres and Xpeng, most of which specialize in electric cars. Some of them were unveiled at the last Paris Motor Show in October 2022.
- BEV-friendly Norway appears to be a scratch line for these various launches. NIO, for example, is building its first European network of battery swap stations there, and Dongfeng is looking to launch its Voyah brand there. The first Voyah brand model announced is the "Free" large SUV, with styling inspired by the Porsche Cayenne and Maserati Levante. The range was reported to be 860 km and battery capacity 88 KWh.
- Geely has already gained a foothold in Europe, buying up Volvo, Polestar, Lotus and LEVC. Its premium car subsidiary Zeekr may appear next year. In addition, its other mid-range subsidiary Geometry has been announced. The first model is a BEV crossover called Geometry C with a battery capacity between 53 and 70 KWh and a range of 400 to 550 km. In the short term, the BEVs Geometry A (sedan, C-segment), Geometry E (SUV, B-segment), G6 and M6 (extended versions of the A and C models) and the M2 (small car, A-segment) will be launched. Geely will initially focus on Central and Eastern Europe.
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