Suzuki Group sold 2.97 million vehicles in 2022
- The Japanese group Suzuki sold 2.97 million vehicles worldwide in 2022, which places it in 9th position behind Honda and Ford. Specializing in small cars (A and B segments), Suzuki is mainly present in Asia, a market which represents 88% of its worldwide sales spread over three zones: India (57% of its worldwide sales) where it remains the market leader, Japan (21% of its worldwide sales) where it represents a significant share of the Key-car market and the ASEAN countries (10% of its worldwide sales).
- The vehicles sold on these markets are almost exclusively internal combustion engines. As a result, Suzuki has become ultra-marginal in China, a country for which its range of small thermal cars no longer fits to market demand: market of C and D segments, for all engines and electric cars of all segments, two specificities where Suzuki is not.
- As explained above, markets where Suzuki is positioned have not encouraged it to produce electric vehicles. But today, Suzuki has to be in partnership with Toyota to supply it with hybrid engines (HEV) while waiting in the future for electric motors (BEV). It is likely that India and Japan demand for BEVs will increase in the future, so we can expect Suzuki to change its strategy to offer more such vehicles.
- Europe, which seems to be fully committed to electric vehicles, now represents only 5% of Suzuki's worldwide sales, i.e. a very low market share which could ultimately decide Suzuki to withdraw from this market, especially when Chinese carmakers arrive in Europe with models sold at the same price as the Suzuki but with superior performances.