The US market increases by 12.2% in 2023 compared to 2022
- The US automobile market (passenger cars + pick-ups) experienced a revival in 2023, with an increase of 12.2% compared to 2022, with a volume of 15.6 million vehicles, which is a high level compared to the last twenty years. However, the US market has exceeded the level of 16 million vehicles registered fifteen times, notably between 1999 and 2007, and between 2014 and 2019. It is also interesting to point out that the US market had exceeded 17 million units in 2017, 2018 and 2019.
- The sales volume of the Big Three (GM, Ford, Chrysler) declined significantly between 1999 and 2009 – several brands were also eliminated during this period, such as Plymouth, Oldsmobile, Pontiac or Mercury – falling from 12 million sales in 1999 to 5 million in 2009, representing a drop of 58%.
- Between 2010 and 2015, the volume of the Big Three gradually increased from 5 million to 8 million vehicles sold. And again, this volume was gradually reduced to 6 million units in 2023. The market share of the Big Three therefore only represents 40% of the US market in 2023 compared to 45% in 2010, 60% in 2005 and 70% in 2000.
- This loss of influence of the Big Three was mainly for the benefit of Japanese and Korean carmakers. Japanese carmakers now capture 35% of the US market and Korean carmakers 11%. The remaining 14% is occupied by European carmakers (especially German) with 10% of the US market and Tesla with 4% of the US market.