Jaguar prepares its comeback in 2025
- The British Premium brand Jaguar, a subsidiary of the Indian group Tata Motors, within the JLR entity (formerly Jaguar Land Rover), is preparing its comeback in 2025 with a battery electric sedan.
- The thermal engine sedans XE (D-segment) and XF (E-segment), as well as the I-Pace SUV, will be withdrawn from the production program during the summer of 2025. The completely empty Jaguar range will then see the long-awaited heir to the iconic XJ sedan (1968-2019) appear but this time with a pure electric motorisation. For the moment, this model is known under the name GT 4 doors, but this name is probably not the one that will be chosen when the model will be marketed.
- The carmaker's objective is to rebuild a whole range of high-end battery electric sedans and SUVs between 2025 and 2030, able to compete both with German Premium carmakers (Audi, BMW, Mercedes) and with British luxury carmakers (Aston-Martin, Bentley, Rolls-Royce). The wish of Jaguar management is to position itself in terms of price and standing between these two groups of carmakers.
- As a result of this new direction, the Jaguar XE and E-Pace will not be replaced, as they are considered not luxury enough. Jaguar will no longer produce vehicles in C and D segments, but only in E and F segments. The race for volumes will be definitively abandoned to concentrate on a lower but more profitable production volume.