The Ford Mustang Mach E (BEV) fails to convince
- The American carmakers GM, Ford and Chrysler came late in the BEV market due to government policy unfavourable to this type of engine and the ancestral habits of American customers to use vehicles equipped with large gasoline engines 8 and six cylinders, very fuel-intensive in a country where the price of fuel remains low, compared to Europe for example.
- Only Tesla wanted to progress against the tide in this specifically hostile market, with honourable success, as the Californian carmaker produced in US, 356,000 BEVs in 2020, 444,000 in 2021, 593,000 in 2022 and 703,000 in 2023. Compared to Tesla, GM, Ford and Chrysler have remained very timid in the BEV market.
- GM launched the Chevrolet Bolt, then the Chevrolet Silverado EV, Chevrolet Blazer EV, GMC Hummer EV, Cadillac Lyriq, with mixed success. Chrysler has not yet launched BEVs but plans to launch a future range of BEVs such as the Jeep Wagoneer S, the Dodge Charger or Ram pickup EV. Regarding Ford, the carmaker launched the Mustang Mach-E in 2020, the F-Series Lightning pickup and the Transit EV.
- While the electric version of Ford F Series and Transit are selling in very small numbers, the Mustang Mach-E has found its customer base but displays relatively modest volumes. Between April 2020 and April 2024, 256,785 units were produced, or 64,000 per year on average and 5,350 per month on average. Compared to its competitor the Tesla Model Y produced in the United States (180,000 per year on average and 15,000 per month on average), the difference is abysmal.