Many Chinese models arrive in Europe under Italian brand
- Several models of European brands and marketed in Europe are imported from China such as the BMW iX3, Citroën C5X, Cupra Tavascan, Dacia Spring, DS 9, Lotus Eletre, Mini Cooper E, Mini Aceman, Polestar 2, Polestar 3, Polestar 4, Smart #1, Smart #3, Volvo EX30 and Volvo S90. But more and more Chinese models are also arriving with Italian brands.
- Which Italian brands are using this strategy?
- DR: Italian brand specializing in the import of Chinese cars into Italy, adapting them to the Italian market in terms of gasoline-LPG engines. Its models are based solely on Chery models: the DR1 derived from the eQ1, the DR3 derived from the Tiggo 3X, the DR5 derived from the Tiggo 5X, the DR6 derived from the Tiggo 7 Plus.
- EMC: new Italian brand which markets the Wave 3 derived from the Chery Tiggo 5X and the Wave 2 derived from the Geely Livian X3 Pro.
- EVO: DR brand dedicated to entry price cars, such as the EVO 3 which is derived from the JAC Refine S2, the EVO 4 derived from the JAC Refine S3, the EVO 5 derived from the Beijing Chery Tiggo 8 Pro.
- ICH-X: new brand from DR which proposes the creative Chinese all-terrain ICH-X K2 derived from the Beijing BJ40 Plus.
- Sportequipe: Premium brand from DR which offers the Sportequipe 5 derived from a Chery Tiggo 5X, the Sportequipe 6 derived from a Chery Tiggo 7, the Sportequipe 7 derived from a Chery Tiggo 8, the Sportequipe 8 derived from a Chery Tiggo 8 Plus.
- Cirelli: new Italian brand which markets the Cirelli 2 (Beijing X3), the Cirelli 3 (SWM G01), the Cirelli 4 Beijing X6), Cirelli 5 (Forthing T5 Evo) et Cirelli 7 (Forthing U-Tour).
- We note that the Chinese brands selected are numerous even if the Chery brand seems dominating. In 2024, 8,000 units will be sold per month compared to 6,000 in 2023. Note that all of these vehicles have thermal engines (petrol or petrol-LPG).