The Rivian brand is developing its battery electric range
- Rivian is a recent American brand founded in 2009, based in Plymouth (Michigan) and specialized in the production and marketing of battery electric vehicles. Rivian is indeed a competitor of Tesla, but its production volumes are currently much lower as Rivian only produced and sold 50,000 electric vehicles last year. Its BEVs are assembled in the former Mitsubishi factory in Normal (Illinois) bought by Rivian in 2017, two years after the factory ceased operations.
- Between 2019 and 2021, Ford and Amazon acquired a stake in Rivian (for a total amount of $3.7 billion) and production was able to start in 2021 with the R1T pickup and the R1S SUV. The R1T is 5.48m long and the R1S is 5.04m long. These two models recorded 20,000 sales in 2022 and 50,000 in 2023. Of the first five in 2024, they sold 23,000 units.
- The EDV-500 van is another product from the brand specially designed for the company Amazon, which ordered 100,000 units for delivery between 2022 and 2030, representing 12,500 units per year.
- Rivian recently presented its two future models for the mass market: the R2 which is a 4.72 m long SUV aesthetically close to the R1S, and the R3 which is a 4.10 m long SUV with a neo-retro style. These two models to be launched in 2026 will expand the brand's customer base thanks to much lower prices than the R1T/R1S and part of the production which will be exported to Europe.
Rivian could take advantage of the bankruptcy of its competitor Fisker to take a better position in the market of Premium BEVs with a personal style very different from Tesla.