The Honda group sold 3.80 million vehicles (passenger cars + light utility vehicles) in 2024
- The Honda group (Honda, Acura) sold 3,800,037 vehicles (passenger cars + light utility vehicles) worldwide in 2024, compared to 4.19 million in 2023, representing a decrease of 9.3%. Despite this sharp decline, mainly due to a severe underperformance in China (-27.8% of sales in 2024, which is equivalent to a loss of 350,000 vehicles), Honda only lost one place in the overall carmaker ranking, being overtaken last year by the Chinese BYD (4.27 million sales) but still supplanting its compatriot Nissan (3.35 million sales) with whom it had recently considered merging.
- For Honda, abandoning this project does not have any harmful consequences; rather, it is the implementation of this merger that would have required a lot of work, in particular in helping Nissan to relaunch itself and in rationalizing the Honda-Nissan platforms and engines. On the one hand, this merger does not seem very relevant because the two carmakers are direct competitors, with similar ranges, and on the same markets. On the other hand, this merger would have been a good way to save Nissan in great difficulty.
- Honda is at a crossroads, having recently ceased producing in Europe and ended its production agreement with the American group GM for a future range of all-electric cars. Honda delivered only 65,693 BEVs in 2024, representing just 1.7% of its global sales.
- Honda's largest market in 2024 remains the United States, followed by China, Japan and Europe.