Tesla to enter Indian market in second half of 2025
- The United States, China and Europe (30 countries = EU + United Kingdom + Switzerland + Norway) are the three main markets for the American brand of battery electric cars Tesla, joined in 2025 by Turkey which bought 12,320 units during the first six months of the year, which suggests a sales volume of 25,000 units over the whole year. But Inovev is rather counting on 50,000 sales due to a slow but gradual ramp-up of the Tesla brand in Turkey (sales in June 2025 thus reached 7,235 units). This figure, if reached, would represent a volume of a European country like France or England, which was unhoped for a year ago.
- In the second half of 2025, Tesla has decided to invest in a new market, the Indian market, the fourth largest market in the world, behind China, the United States and Europe (30 countries). But a market that is still not very keen on battery electric cars.
- In fact, India will only have purchased 2.7% of battery electric vehicles in 2024, or around 110,000 units. But according to all experts, this market seems to offer growth opportunities in the BEV category.
- In the Indian market, Tesla will be positioned in the Premium segment given its relatively high prices ($70,000 to $80,000 per unit) and its positioning in the D segment with its Model 3 and Model Y, in a country that mainly buys cars from the A and B segments. In this context, the American carmaker is counting on 2,000 annual sales between 2026 and 2030. In 2030, experts expect the Indian market to represent 1.1 million battery electric vehicles in 2030, all brands combined.