The new Renault Boréal will be reserved for emerging countries
- Renault is launching a new SUV that will be reserved (presumably) for emerging markets. It's the Boréal, a C-segment SUV that is aesthetically and mechanically very similar to the recent Dacia Bigster, which has been on sale in Europe for a few months. Presented in Brazil, the Renault Boréal will be sold in five markets: Latin America, Morocco, Turkey, India, and South Korea, where the Dacia brand has little presence or is even unknown, while the Renault brand is well-established and well-known.
- Let us recall that Renault's non-European markets represented 35% of the brand's overall sales in 2024, or 560,000 units out of a total of 1,577,000 vehicles (including 167,000 in Turkey, 139,000 in Brazil, 67,500 in Morocco, 42,000 in India, 40,000 in Korea, 35,500 in Argentina, 30,000 in Mexico and 25,000 in Colombia).
- Following the launch of the Kardian and Duster in 2023, then the Grand Koléos in 2024, the Boréal is the fourth SUV launched by Renault for emerging countries. Based on the RGMP platform derived from the CMF-B platform of the Dacia Duster and Dacia Bigster, the Renault Boréal has a length of 4.56 m and a width of 1.84 m, dimensions close to those of the Dacia Bigster.
- Production of the model will initially be concentrated at the Curitiba site (Brazil) for all of Latin America and at the Bursa site (Turkey) for all of the Middle East and Morocco. It is true that the Tangier site in Morocco (which produces the Dacia Sandero for all of Europe) is now practically saturated. For India and South Korea, no details have yet been given, but it is likely that the Boréal will be produced in the short term in these two countries for their domestic markets.