Tesla's global sales decline is halted in September 2025
- In September 2025, Tesla's global sales surpassed those of the same month of the previous year for the first time since last January. 191,812 Teslas were sold in September 2025 compared to 186,889 in September 2024, representing a 2.6% increase. This contrasts sharply with the declines the carmaker experienced in previous years: -2.1% in August, -11.6% in July, -6.5% in June, -12.2% in May, -9.4% in April, -13.8% in March, -33% in February, and -16.5% in January.
- In September 2025, Tesla sales in China and the United States returned to positive (+2.8% in China and +15.4% in the US), while they remained negative in 30 European countries (EU + UK + Switzerland + Norway), at -10.8%. However, half of the European countries saw their sales return to positive last September. Nearly 40,000 Teslas were sold in Europe in September 2025, compared to 60,000 in the USA and 90,000 in China.
- Tesla's sales growth became evident in September, even though no new models from the brand had entered production since the beginning of the year. The Model S and X were even removed from the lineup in most European countries. Growth was solely driven by the facelifted Model Y and the Model 3.
- For the cumulative first nine months of 2025, Tesla's global sales remain negative, at -10.6%, including a 29% decline in Europe, a 5.9% decrease in the US, and a 10.3% decrease in China, even though these three markets are overall showing slight growth compared to 2024. 172,000 Teslas were sold in Europe during the first nine months of 2025, 422,000 in the US, and 606,000 in China. In Turkey, sales did not exceed 27,000 units.