Tesla sales decreased again in October 2025
- After a positive September in terms of sales, which had succeeded after eight rather mediocre previous months, the electric carmaker Tesla decreased again in October 2025, demonstrating the carmaker's persistent fragility in the face of competition, particularly from China, as Chinese carmakers have made great progress in the market of electric vehicles.
- In Europe, Tesla sales in October 2025 are down 50% compared to October 2024, compared to a drop of 11% in September 2025 compared to September 2024, 24% in August 2025 and 40% in July 2025.
- This sharp decline in Tesla sales in Europe in October 2025 is accompanied by a drop in the carmaker's sales in both China (-10%) and the United States (-27%). The decline in Tesla sales in the United States is the largest recorded since the beginning of the year. As for the decline in China, it is the largest since June of this year.
- With Tesla's sales relying on two main models (Model 3 and Model Y) that are already relatively old, and the larger models (Model S and Model X) having practically disappeared from the carmaker's offering in most markets, the launch of a more compact model – in the C segment – is proving to be truly urgent to save the brand.
- For the first 10 months of 2025, Tesla's global sales are down 8% (compared to 7% at the end of September), including a 30% decline in Europe, a 10% decline in China, and a 2% decline in the United States. Sales in South Korea and Turkey were too modest to reverse the global trend.