The market share decline of foreign carmakers in China continues
- The contraction of the market share of foreign carmakers in China is hitting almost every brands and has remained constant for several years.
• Among the 14 foreign groups that produce passenger cars in China, the VW group remains the leader but its market share has fallen from 10.0% in 2024 to 8.6% in 2025. This group is among those that are declining the most in volume in 2025 (-98,000 units over 11 months).
• The Toyota group is the second largest foreign carmaker in China, whose market share has fallen from 5.5% to 5.2% but with a sales volume that has nevertheless increased by 72,000 units over 11 months compared to 2024.
• The third foreign carmaker in China is the American company Tesla, whose market share fell from 3.4% to 2.8%, with sales volume down by 68,000 units compared to 2024.
• The fourth foreign carmaker in China is the Japanese company Honda, whose market share fell from 3.2% to 2.2%, with sales volume down by 184,000 units compared to 2024. It is the foreign carmaker that has declined the most in 2025.
• The fifth foreign carmaker in China is the Japanese company Nissan, whose market share fell from 2.4% to 2.0%, with sales volume down by 30,000 units compared to 2024.
• The sixth-largest foreign carmaker in China is the GM Group , whose market share has increased from 1.8% to 2.0%, with sales volume projected to rise by 125,000 units compared to 2024 (volumes from Wuling and Baojun, owned by SAIC, were not included). It is the foreign carmaker with the largest projected growth in 2025.
• Next are BMW, whose market share fell from 2.3% to 1.8%; Mercedes, whose market share fell from 2.2% to 1.6%; Hyundai-Kia, whose market share fell from 1.6% to 1.5%; Ford Group, whose market share fell from 1.3% to 1.1%; Mazda, whose market share remained stable at 0.3%; and Stellantis, whose market share fell from 0.3% to 0.2%.
- Overall, foreign brands lost 4% market share in China between the end of November 2024 and the end of November 2025.