Denza is the premium electric brand of the BYD group
- Denza is a luxury electric car brand owned by BYD, China's leading carmaker, since 2024. Denza was established in 2010 as a 50/50 joint venture between BYD and Daimler AG (now Mercedes Group). Initially, Denza marketed electric vehicles derived from Mercedes models. In 2021, Mercedes sold 40% of its stake to BYD before selling the remaining 10% to BYD in 2024.
- Denza began exporting its cars from that point onward, initially to Southeast Asia, then to Europe and the Middle East. In the first 11 months of 2025, the Denza brand produced 132,476 cars in China, suggesting a projected volume of 145,000 units for the entire year. Denza exported only about 30 cars to Europe in 2025, plus 550 to Russia.
- Today, the Denza range itself consists of six different models: Denza D9 (E-segment MPV, BEV/PHEV, 5.25 m long, 91,697 units over 11 months to 2025), Denza Z9 (E-segment sedan, BEV/PHEV, 5.24 m long, 2,273 units), Denza Z9 GT (E-segment shooting brake, BEV/PHEV, 5.18 m long, 4,424 units), Denza N7 (D-segment SUV, BEV, 4.86 m long, 1,741 units), Denza N8 (E-segment SUV, PHEV, 5.20 m long, 6,525 units) and Denza N9 (E-segment SUV, PHEV, 5.26 m long, 25,816 units).
- Denza brand has been steadily progressing since 2022. Its production volume in China has increased from 9,978 units in 2022 to 127,840 in 2023, 126,035 in 2024, and therefore probably around 145,000 in 2025. But this figure remains very low compared to the BYD brand, which will produce more than 4 million cars in 2025, of which 52% will be BEVs and 48% PHEVs.