The US market for passenger cars and pickup trucks grew by 1.7% in 2025
The US passenger car market (sedans, coupes, SUVs and minivans) including pickup trucks (which represent 20% of the total market) increased by 1.7% in 2025 compared to 2024, to 16,221,873 units compared to 15,954,040.
 
The GM group remains the leader in the US market, with a market share of 18% in 2025, up one point compared to 2024. The Toyota group remains second, with a market share of 16%, up one point compared to 2024. The Japanese carmaker, the world's leading carmaker, is ahead of Ford (13%) and Hyundai-Kia (11%), whose market share gained half a point. The market share of the other carmakers in the Top 10 all declined.
 
This is particularly true for Stellantis, which has fallen from 9% to 8% of the US market due to a drop in sales last year, a decline that has been consistent since 2018—well before Stellantis was created in 2021, formalizing the merger of FCA and PSA. All the group's brands (Chrysler, Dodge , Ram, Jeep) are declining, but Dodge has fallen the most (-28%) with the premature discontinuation of the Charger sedan and Challenger coupe, replaced by an battery electric Charger that failed to gain traction. Once the third-largest carmaker in the United States, the former Chrysler group has gradually fallen to sixth place, overtaken first by Toyota, then by Hyundai-Kia, and finally by Honda.
 
Honda, Nissan, Subaru, Volkswagen, and Tesla each lose half a percentage point of market share in 2025 compared to 2024. Honda has a 9% market share, Nissan 6%, Subaru 4%, Volkswagen 4%, and Tesla 3%. BMW and Mercedes follow.
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