Inovev expects production of 50,000 Subaru Ascents/ year
- Subaru has unveiled its new E segment SUV, the Ascent, for the US market, which will attempt to turn the page on the commercial failure of the Tribeca SUV that was unable to convince the American customer. Curiously, this Japanese specialist and pioneer of all-wheel drive has never been able to really sell SUVs in the United States, except for this Tribeca which sold very few, whereas the SUV market today is close to 40% of US registrations.
- The Subaru Ascent, competitor of Ford Explorer, Chevrolet Traverse, Jeep Grand Cherokee, Toyota Highlander, Nissan Murano, Honda Pilot, Mazda CX8, Mercedes GLS, Volkswagen Atlas, is a 5 meters long SUV capable of carrying up to eight passengers. This is the largest vehicle ever produced by Subaru.
- The Ascent is developed on Subaru’s new modular platform, which is already used by the new Impreza, and should be generalized to other models such as Legacy, Outback, Levorg and Forester. The Ascent is powered by a 4-cylinder flat fuel (Boxer) 2.4 developing 260hp which is not too powerful, given the 2,268 kilos of the vehicle. The Subaru Ascent, marketed in the summer of 2018, will be produced at the manufacturer's only US plant in Lafayette, Indiana. No sales forecasts have been provided by Subaru, but Inovev thinks that this model could reach a volume between 40,000 and 50,000units per year.
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