PSA group begins marketing the DS 7 Crossback
- The PSA Group begins the European commercialization of the DS 7 Crossback, which is a D segment SUV competing with Renault Koleos, Nissan X-Trail, Mitsubishi Outlander, Toyota RAV4, but also Audi Q5, BMW X3 and Mercedes GLC. The DS 7 Crossback is the first model launched since the separation of the Citroën and DS brands in 2014. It will be followed by DS 3 Crossback in 2019 and DS 4 Crossback in 2021, two SUVs of different size.
- However, the DS brand should not become a brand made up only of SUVs. While SUVs now account for a quarter of global sales and are still growing, DS needs more diversity to attract more customers and expand its sales potential.
- The DS 7 Crossback is designed on the EMP2 platform, shared with the Peugeot 3008 and 5008. Its length is 4.58m, 8cm less than the Audi Q5, Mercedes GLC, Mitsubishi Outlander, Peugeot 5008 or the D segment Renault Koleos. It is however 13cm longer than the Peugeot 3008 or the C segment Renault Kadjar.
- The DS 7 Crossback is manufactured in Mulhouse (France) for the European market, and will be manufactured in Shenzhen (China) in 2018 for the Chinese market. It will be competing with the Citroën C5 Aircross on the Chinese market. Inovev expects 15,000 sales in 2018, 25,000 in 2019, 30,000 in 2020 and 35,000 in 2021.
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