Nissan will stop producing the Pulsar in July 2018
- Nissan has announced that it will cease production of the Pulsar sedan (C-segment) in July 2018 and that it will not be replaced. This model has been manufactured on the Renault-Nissan Barcelona site, alongside the Nissan Navara and NV200 pickup trucks since 2014, but the expected volumes did not materialise as only 180,000 Pulsars found buyers in four years. That's an average of 45,000 units a year, while the Nissan Qashqai SUV sells 300,000 units a year in Europe alone.
- The Pulsar was launched in 2014 to support the Qashqai in the C segment and compete with the Toyota Auris, Honda Civic and Mazda 3. It was also a way for Nissan to replace a sedan in the C segment after the Almera was cancelled in 2006 to make room for Qashqai.
- Unfortunately, this model competed directly with the Renault Mégane belonging to the same group and the new Nissan Micra which arrived on the market in 2016 also competed with the Pulsar and accelerated its fall in sales.
- The Nissan C segment sedan experienced a peak production in 2015, with 78,000 units, before collapsing in 2016 (58,000 units) and again in 2017 (28,000 units). At the same time, the Qashqai remained stable at 300,000 units a year. The launch of Pulsar has therefore had no impact on Qashqai's career. Nissan is definitely abandoning the C-segment sedan segment in Europe, leaving the field open for its C-segment SUV, the Qashqai.
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