Chery has sold its Brazilian assembly plant
- Chery is having difficulty in expanding outside of China. The move to Italy, via DR Motor, ended in a bitter failure (419 sales in Italy in 2017, which is 10 times less than targets). The establishment of Qoros in Europe was very short-lived, since the brand returned to China after a few months. In Russia, the production volume of Chery has decreased from 40,000 units in 2007 to 4,000 in 2017. In Ukraine, it has decreased from 23,000 units in 2007 to 0 in 2017, a consequence of instability in this country since 2013.
- In Brazil, Chery built a factory in Jacarei in 2013, but could never exceed 2,500 units produced annually, due to a lack of local demand, whereas the capacity of this plant is 50,000 vehicles per year. It is true that the economic situation in Brazil as a whole had been very poor between 2013 and 2016, but while this situation has started to improve in 2017, Chery ‘s sales did not register a significant increase.
- The Chinese manufacturer, itself in difficulty in China, has had to give up its Brazilian plant at the end of last year. However, Chery continues to manufacture three models in 2018, renting the premises to the new owner. It is unlikely that this arrangement will continue in future years. However, there is a small revival of the brand in 2018, with a production volume reaching 7,500 units for the full year.
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