Ford considering withdrawing from the Russian market
- Four years after the GM group's withdrawal from the Russian market (only the Chevrolet Niva manufactured at the Togliatti site is still on the market today), the Ford group could follow the same path.
- Indeed, the second American manufacturer has announced that it plans to stop producing its models in its three Russian factories, two of which are leased to the Sollers group.
- In 2018, Ford sold 53,000 cars in Russia, compared to 50,000 in 2017 and 43,000 in 2016, but its market share continues to decline year after year. It fell to 3% in 2018, from 3.2% in 2017 and 3.8% in 2013, but above all Ford assembles six models in three different factories in Russia: Focus and Mondeo in Saint Petersburg, Ecosport and Fiesta in NaberezhnyeChelnye (Tatarstan), Kuga and Explorer in Yelabuga (Tatarstan). In total, Ford assembled 38,000 cars in Russia in 2018 compared to 45,000 in 2017 and 39,000 in 2016, while its production capacity exceeds 350,000 cars per year. Ford is increasingly using cars made abroad that are more heavily taxed. In Ford’s opinion, this situation cannot continue.
- As a first step, Ford decided to stop production in at least two of its Russian plants, pending a more radical decision to withdraw permanently from the Russian market. Ford had been present on the Russian market since 2002, thanks to the establishment of a factory in Saint Petersburg.
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