Inovev forecasts 400,000 new Toyota Highlanders per year
- Toyota has unveiled the new generation of its E-segment SUV, the Highlander, which is positioned in the manufacturer's range above the RAV4 but below the Sequoia, (which is unknown in Europe). In terms of dimensions (4.85m long), it is located at the same level as a Land Cruiser, but with a more modern body.
- The previous Highlander was built in 2013. This model is important in the manufacturer's range because it sold up to 400,000 units in 2018, compared to 325,000 in 2016 and 225,000 in 2011. It is therefore a model with high sales potential and strong growth.
- Highlander's main markets are the United States (245,000 sales in 2018) and China (105,000 sales in 2018). These two markets accounted for 350,000 Highlander sales last year, or nearly 90% of its worldwide sales.
- This is why Toyota has gradually abandoned the manufacture of Highlander in Japan and transferred it to its two main markets, the United States and China. In 2018, for example, the United States manufactured nearly 300,000 Highlanders (at the Princeton, New Jersey site) and China more than 100,000 units (at the Tianjin site).
- Highlander benefits from the growth in SUV sales, but also from the transfer of part of the customer base from RAV4, which remains one of the best-selling SUVs in the world. The new Highlander is equipped as before by a 3.5-litre petrol V6 engine, and a hybrid version, Inovev expects 400,000 sales per year of the new Highlander.
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