FCA is a competitor of Nissan and Mitsubishi in North America
- The FCA group is a direct competitor of Nissan-Mitsubishi, on the one hand, for SUVs, and on the other hand , on the North American market. The latter is the main friction point between FCA and Nissan-Mitsubishi.
- Indeed, the FCA group sells more than 2 million vehicles each year in the United States (2.265 million units in 2018 compared to 2.093 million in 2017). Nissan and Mitsubishi sell more than 1.6 million vehicles each year in the United States (1.612 million vehicles in 2018 compared to 1.697 million in 2017).
- The FCA group and Nissan-Mitsubishi do not compete in other regions, particularly China, Japan, Russia and Southeast Asia (ASEAN countries), where FCA has very little presence.
- With regard to SUVs, the FCA group sells more than one million SUVs each year in the United States (1.056 million vehicles in 2018 compared to 0.908 million in 2017). Nissan and Mitsubishi sell almost as many SUVs in this market, or more than 800,000 SUVs each year in the United States (0.811 million vehicles in 2018 compared to 0.772 million in 2017).
- SUVs account for 43% of the FCA group's sales in 2018 and 40% of Nissan-Mitsubishi's sales. All manufacturers are mainly competing in this category of vehicles.
- For pick-ups, there is no direct competition because FCA pick-ups are in the FULL SIZE (Ram) category while Nissan-Mitsubishi pick-ups are in the MIDDLE SIZE category (Nissan Frontier/Navara, Mitsubishi L200).
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