The US truck market is dominated by the Daimler group
The US heavy utility vehicle (HUV) market achieved a good growth between 2010 and 2019, going from 218,000 units in 2010, which was the market's low point after the 2008-2009 financial crisis, to 527,000 units in 2019, which represents an increase of 140% in nine years. The coronavirus crisis put an end to this growth with a 30% drop recorded in the first half of 2020 compared to the first half of 2019. Less than 182,000 units were sold over this period and the total over the year is likely to be at less than 400,000 units, but this will still be twice as many as in 2010.

One group has dominated the US HUV market since 2010 and its market share continued to increase since that date: it is the Daimler group which is made up on the American market of the Freightliner and Western Star brands (the Sterling brand having been discontinued in 2010) with a market share of 30.6% in 2019.

The second largest truck seller in the USA is the Paccar group, which is made up of the Kenworth and Peterbilt brands. Its market share reached 19.3% in 2019. This group also owns DAF trucks in Europe but DAFs are not sold in the USA.

The third largest seller of heavy goods vehicles in the USA is the Ford group (15.1% of the market), now closely followed by the Navistar group (International brand) which has made a strong comeback since 2017. Its market share has reached 14.8% in 2019.

The Volvo Trucks group (Volvo, Mack) is the last major truck seller in the USA. Its market share reached 8.9% in 2019. The other manufacturers are mainly imports (Isuzu, Hino).


    
 

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