The new BMW iX3 will compete with Audi E-Tron and Mercedes EQC
- One year after presenting its first BEV - SUV, BMW has started production of its iX3, which is a direct rival to the Audi E-Tron and Mercedes EQC. BMW is therefore applying the same strategy as its German competitors, meaning by attacking the electric market by the top and outside sedans, the D-segment SUV category in this case.
- However, SUVs from the D-segment such as the Audi E-Tron and Mercedes EQC recorded only low sales volumes (17,592 units and 4,279 units respectively in the first half of 2020), while Tesla sold 142,346 Model 3 sedans (D segment) over the same period, Renault 37,154 Zoé sedans (B segment) and Nissan 23,867 Leaf sedans (C segment).
- The price quoted by BMW for an iX3 is equivalent to an X3M (sportier version) or an E-segment X5. The price difference compared to an entry-level X3 is still very significant (around 20,000 Euros of difference). BMW is therefore still targeting a niche within its customers, as it had done with the i3 (B-segment).
- The future of the electric car (in Europe) is more in the B and C segments, those which are more intended for urban and peri-urban journeys, and if the cost of acquisition remains reasonable. This is the VW approach with the ID3, Nissan with the Leaf and recently the Ariya or Renault with the Zoe.
- The production volume of the BMW iX3 could reach 15,000 units annually, coming from the Chinese plant in Shenyang (Liaoning province).
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