The Brazilian market (PC + LUV) fell by 26.2% in 2020
- The Brazilian automotive market for light vehicles (passengers - PCs and light utility vehicles - LUVs) fell by 26.2% in 2020, to 2,058,437 units compared to 2,788,000 in 2019.
- It is true that Brazil was one of the most affected countries by the health crisis, despite the optimism claimed by the local government. The Brazilian market thus returns in 2020 to the level of 2016, which had been the worst of the previous decade.
- The peak of 2012 (3,802,000 units) will be difficult to achieve over the next two or three years. The Covid-19 crisis in 2020 also stopped suddenly the development of this market which had recorded growth between 2017 and 2019, after a drastic drop recorded between 2013 and 2016, the Brazilian market having fallen by 3.5 million units to 2 million.
- In this context, the FCA group consolidated its dominant position on the Brazilian market in 2020, with a 21% market share (despite a 12.6% drop in sales), ahead of the Volkswagen groups (18.3% of market share; -19.5% in sales), GM (16.4% market share; -28.9% in sales) and Renault-Nissan (9.4% market share; -42.5 % on sale). Next are the Hyundai-Kia groups (8.4% market share; -20% in sales), Ford (6.8% market share; -37.6% in sales), Toyota (6.7% market share; -36.2% in sales) and Honda (4.1% market share; -34.7% in sales). PSA is tending to disappear from this market and will be merged with FCA in 2021 to create Stellantis.
- SUV sales have grown from 20% of the Brazilian market in 2019 to 24% in 2020, meaning strongly growing in a declining market.
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