Inovev forecasts 25,000 units per year of the new Genesis G90
- The Hyundai-Kia group has unveiled the new generation of its Genesis G90 limousine, this model being the most expensive of the Korean carmaker's Premium brand. The previous generation, which dated from 2016, succeeded to the Hyundai Equus (1999-2016) at that time.
- The first generation of G90 (Hyundai having created the Genesis brand in 2016) had a relative success in 2016 (24,000 sales), but especially in South Korea (96% of sales in 2016). Its sales declined quickly thereafter (17,000 sales in 2017 and 12,000 in 2018). This model produced at a total of 97,000 units between 2016 and 2021 is therefore replaced at the right time, after a life cycle of five years, corresponding to the average life cycle of models at Hyundai-Kia.
- The new G90 model will be launched in early 2022 comes in the form of an F-segment sedan, which faces the Mercedes S-Class, BMW 7-Series, Audi A8 and Lexus LS. The model is available in a version with normal wheelbase (5.20 m) and long wheelbase (like the Mercedes S-Class, BMW 7 Series, Audi A8) which measures 5.40 m.
- The G90 is equipped with a 3.5-liter thermal engine developing 375 hp assisted by a MHEV technology (Mild Hybrid Electric Vehicles).
- The new G90 will mainly be sold in South Korea, and at a second level in China and the United States. For Europe, nothing has been decided yet. The model will be produced in South Korea, at the Ulsan plant, alongside other Genesis brand models. Inovev forecasts a volume of 25,000 sales per year for the new Genesis G90.
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