BAIC ends the production of Borgward
- The German carmaker Borgward experienced a period of relative prosperity in the 1950s as it managed to outstrip its competitors Auto-Union, Ford and Mercedes in terms of production volume. Due to economic and financial negligence, Borgward went bankrupt in 1961 and its founder, much affected by this failure, disappeared in 1963.
- After long negotiations in the 2000s with the Chinese group BAIC, the founder's grandson agreed to relaunch the brand with the support of the Chinese carmaker and the study of new models branded Borgward was carried out until the presentation of the BX7 SUV in 2015, BX5 in 2016 and BX3 in 2017.
- These thermal engine models have unfortunately not succeeded on the Chinese market, as 30,015 units were sold in 2016, 44,380 in 2017, 32,922 in 2018, 54,547 in 2019 and only 8,721 in 2020 and 3,612 in 2021. A total of 174,197 units were sold between 2016 and 2021. Borgward production was stopped this year.
- The ambition to sell several hundred thousand units per year and to build a factory in Germany, near the historic birthplace of the brand (Bremen) for European demand has been abandoned. The BAIC group, itself in great difficulty on the Chinese market, has chosen not to pursue the development of a Borgward range and to interrupt the marketing of these models, while new Chinese brands appear on this market, mainly battery electric models (BEVs).
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