Comparison of sales of European Premium manufacturers in 2021
- Premium manufacturers are brands specializing in high-end cars. In a global market growing by 3.5% in 2021 compared to 2020, to nearly 80 million units (VP+LCV), European Premium manufacturers represented 7.5 million vehicles, i.e. slightly less than 10% of worldwide sales. The sales growth of these manufacturers is slightly higher than that of all manufacturers, which means that the demand for this type of model is increasing.
- The BMW brand remains the European leader in this market, with 2,213,795 units (+9.1%), followed by Mercedes (2,054,962 units; -1.6%) and Audi (1,680,500 units; -0, 7%). Behind, the other brands are well behind. Volvo moved into fourth place (698,693 units; +5.6%), ahead of Land Rover (334,586 units; +3.4%), Porsche (301,900 units; +10.9%), Jaguar (86,270 units; -15.9%), DS (54,175 units; +5.2%), Alfa-Roméo (39,889 units; -30%), Maserati (20,000 units), Bentley (14,600 units), Ferrari (11,155 units), Lamborghini (8,405 units), Rolls-Royce (5,586 units), Aston-Martin (5,833 units) and Alpine (2,659 units).
- The non-European competitors of these Premium brands are having difficulty making progress, no doubt because of the reputation and age of the European brands in this category. Cadillac, Lincoln, Chrysler, Lexus, Infiniti and Acura are seeing their sales stagnate or even decline. On the other hand, the Californian brand Tesla almost doubled its sales in 2021 compared to 2020, but it still remains far from the European Premiums (936,000 sales). As for the Korean brand Genesis, it is barely emerging (200,000 sales) and is in the process of expanding its range to reach the level of its Japanese competitors.
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