Chinese car sales in Europe in the first six months of 2022
- The volume of Chinese cars sold in Europe (29 countries) reached 75,000 units in the first half of 2022, which augurs for a volume of 150,000 units for the whole year. In 2021, this volume had not exceeded 80,000 units, which demonstrates that sales will probably double this year compared to the previous year.
- It should be remembered that sales of Chinese cars (for the most part equipped with a 100% electric engine) started in 2017 with the MG brand (ex-British brand) which began to invest in the British market before expanding to all of Europe. In 2018, sales of Chinese cars in Europe had reached 9,000 units, then 14,000 in 2019 and 30,000 in 2020.
- The MG brand was soon joined by other Chinese brands, such as Polestar, Lynk&Co, Aiways, NIO, Dongfeng, JAC, BYD, Hongqi, BAIC, Xpeng, Maxus, in short, a dozen brands are now present on the European market.
- The customers who buy this type of car are mainly attracted by the lower prices than European electric vehicles in the same segment, even lower than Korean electric vehicles. This clientele is put off by the excessively high prices of European electric vehicles. European (and now Korean) manufacturers favor margin over volume, which leaves an entire section of the market (that of the least expensive cars) at the mercy of Chinese manufacturers. Japanese manufacturers have not yet really invested in the electric car market. As for the Dacia Spring, it comes from China, which explains its very low price but its small size does not suit some BEV customers.
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