Renault's difficulties in the BEV market
- After having analyzed in a previous Auto-Analysis the difficulties of the Volkswagen group in the BEV market (771,000 sales or 8.3% of its global sales in 2023 while the objective was much higher), we can observe that other European carmakers are also experiencing the same difficulties.
- Thus, the Renault group only sold 146,500 BEVs worldwide in 2023, or 6.5% of its total sales. The Renault Mégane BEV did not achieve its sales targets (50,000 to 75,000 units per year), with less than 50,000 units sold last year.
- The Premium BMW and Mercedes groups performed much better than Renault or Volkswagen in 2023, with 15% of BEV sales for the first and 10% of BEV sales for the second. The Stellantis group, on the other hand, is experiencing a very low rate of BEV sales in 2023, with only 4.5% of its total sales last year.
- Regarding the Renault group, major BEV launches are planned for 2024-2025, such as the Renault 5 E-Tech, Renault 4 E-Tech, Renault Scénic E-Tech, Renault Trafic E-Tech, Dacia Spring EV facelifted. These future launches could boost the carmaker's BEV sales, when, current models such as the Mégane BEV, Kangoo BEV and Twingo BEV are not reaching the volumes we might expected and the Renault Master BEV sales are confidential. As for the Renault Zoé, it disappears from the catalog this year, its production being stopped at the end of March 2024, leading to the end of vehicle assembly at the Flins site, a factory created in 1952 for the Renault Frégate.