Tesla declines in its three major global markets over 9 months 2024
- The Californian carmaker of battery electric vehicles Tesla is in decline in 2024 in its three major global markets: China, the United States and Europe, at least over the first 9 months.
- Official results provided by local statistics agencies show a 3.3% drop in Tesla sales in China (675,758 sales in the first 9 months of 2024 compared to 699,056 in the first 9 months of 2023), a 13.1% drop in the United States (446,200 sales in the first 9 months of 2024 compared to 513,369 in the first 9 months of 2023) and a 8.6% drop in Europe 30 countries –EU + United Kingdom + Switzerland + Norway–(249,337 sales in the first 9 months of 2024 compared to 272,788 in the first 9 months of 2023).
- Combining these three major markets, there were 1,371,295 sales in the first 9 months of 2024 compared to 1,485,213 in the first 9 months of 2023, which represents a decrease of 7.7% in percentage and 113,918 units in volume.
- On the other hand, Tesla's direct competitor, BYD, increased its sales by 32.0% in the first 9 months of 2024, but it was mainly its plug-in hybrid vehicles that saw their sales increase (1,436,811 PHEVs sold out of 2,732,901 BYDs sold over the period).
- Over the first 9 months of 2024, Tesla therefore remains the world's leading carmaker of battery electric vehicles, with 1,469,383 BEVs produced,ahead of BYD, which did not exceed 1,296,090 BEVs produced over the period. But it is true that the gap is narrowing between the two BEV makers.