The Ineos Grenadier is selling much less than expected
- British carmaker Ineos, which took over the Mercedes factory in Hambach (producing Smart models), France, in 2023, is currently experiencing difficulties because its Grenadier model, powered by a BMW six-cylinder petrol or diesel engine and inspired by the former Land Rover Defender, is not selling as well as expected. Ineos reportedly aims to produce 30,000 vehicles per year in Hambach, but by 2025, production will not even reach 7,000 units, following the 7,500 units produced in 2024.
- In Europe, the vehicle is expensive (over €75,000, not including additional taxes in France) and faces competition from American, European, Japanese, and Korean (but not yet Chinese) internal combustion engine SUVs, which are often more modern and less expensive. In reality, the Grenadier primarily targets the Mercedes G-Class, which has a loyal customer base (40,000 sales in 2024 compared to 7,500 Ineos Grenadier). In the United States, its largest market worldwide, the Ineos Grenadier has recently been affected by the 25% tariff applied to vehicles imported from Europe, and its sales in that market have declined since August 2025.
- As a result, the carmaker's sales, which had peaked in June and July 2025 at more than 700 sales per month, have fallen back to less than 600 units per month, and the launch of the derivative pickup has not changed anything.
- Due to an extremely expensive penalty in France, only one Grenadier (all versions combined) was sold on this market in 2025. The carmaker has become aware of this problem and plans to launch an electric version with or without a range extender, called Fusilier, which should be released in 2026.