Ford Europe is not abandoning the European market
- Following the discontinuation—without replacement—of the Ford Ka (A-segment), Fiesta (B-segment), Focus (C-segment), Mondeo (D-segment), and Scorpio (E-segment) passenger cars, as well as the B-Max (B-segment), C-Max (C-segment), S-Max (D-segment), and Galaxy (E-segment) MPVs, one might have assumed that the American manufacturer was on the verge of exiting the European passenger vehicle market—much like its compatriots Chrysler (in 1978) and GM (in 2017) had done before it. This was despite the fact that Ford Europe still markets four SUVs: the Puma, Kuga, Explorer, and Capri. Indeed, Ford’s market share in Europe has been in a steady decline since 1995, falling gradually from 11.5% that year to 3.5% in 2025.
- However, Ford Europe’s strategy appears to have shifted entirely, with the company abandoning any plans to withdraw from the European market.
- Having already taken its first steps into the electric vehicle space—with assistance from Volkswagen—via the C-segment Explorer and Capri, the American manufacturer now plans to launch two B-segment electric models in 2028 based on Renault architecture (to be manufactured at a Renault facility in northern France). One of these could potentially replace the Ford Fiesta, while the other might serve as a successor to the Ford Puma.
- Furthermore, in 2029, Ford Europe intends to launch a replacement for the Kuga—this time based on Geely architecture (to be manufactured, as is currently the case, in Valencia, Spain)—offered with both hybrid and electric powertrains. By 2030, Ford Europe will have rebuilt a lineup consisting of five distinct models; however, the manufacturer will face the challenge of ensuring coherence across a collection of disparate vehicles that originate from various sources.