Brazilian Market (PC+LCV) revives over the first 5 months of 2017
- The Brazilian automotive market (PC+LCV) has increased , after four years of uninterrupted decline. It has been positive since March 2017 and growth has accelerated since then In 2016 there was already some improvement over 2015, as the market, while continuing to decline, did so less, month over month (+16,8% in May 2017).
- If the current pace of registrations continues, the Brazilian automobile market could increase by 10% over the whole year, which could place this market at around 2.3 million units (VP + LUV) as against 2. 05 million in 2016 and 2.57 million in 2015.
- Which brands benefit most from the current restart of the Brazilian market?
- In the first five months of 2017 (compared to the first five months of 2016), the Jeep brand increases its sales by 51%, Nissan increases its sales by 39%, Ford increases its by 12% and Chevrolet increases its by 10%.
- In volume terms, Chevrolet's sales increased by 13,000 units and Jeep by 11,000 units. Chevrolet remains the leader of the Brazilian market and even increases its lead on its main competitors, Fiat (-9%) and Volkswagen (-5%) which decline over the period. The Fiat Argo will play a crucial role in trying to revive the sales of the Italian manufacturer.
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