Argentine market (PC+LCV) has picked up long before the Brazilian market
- The Argentine automotive market (VP + LUV) has always been the second largest market in South America after Brazil. It can be observed that the Argentine market has re-started a year and a half before the Brazilian market. While the Brazilian market has picked up since March 2017, the Argentine market had started again in September 2015, and the trend had intensified in 2016 and even more so in 2017 (+ 31.5% over the first six months).
- If the current pace continues, the Argentinian market could increase by 30% for the whole year, which could place this market at close to 900 000 units (PC+ LCV) against 680 000 units in 2016 and 630 000 In 2015.
- Which brands benefited most from the vigorous revival of the Argentine market during the first five months of 2017?
- In percentage terms, Jeep ‘s sales increased by 226%, Honda's sales increased by 112%, Mercedes’ sales increased by 79%, Nissan’s by 76%, Renault’s by 56%, Ford ‘s by 45% and Volkswagen‘s by 34%. These brands grew faster than the Argentinian market as a whole.
- In terms of volume, Renault (16,500 units), Volkswagen (15,500 units) and Ford (14,500 units) recorded the strongest growth. Volkswagen remains by far the market leader in Argentina.
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