Rolls-Royce unveils the eighth generation of the Phantom
- The British Rolls-Royce range has always featured two distinct series, the Phantom limousine series at the top of the range, and a series of less expensive and less imposing sedans (formerly the Silver Cloud, Silver Shadow or Silver Spirit and currently the Ghost). This month, the luxury car manufacturer unveiled the eighth generation of the Phantom limousine, the first generation of which dates from 1925 and the seventh from 2003.
- The new Phantom, designed by German BMW (owner of the Rolls-Royce brand since 1998), retains the timeless silhouette of the Phantom launched in 2003. The new model retains the original BMW 6.75-liter V12 engine. In terms of price, the Phantom remains one of the most expensive cars in the world, at more than 400,000 euros.
- The new model will be manufactured at the Goodwood UK site, like all Rolls-Royce since 2003, when the historic site of Crewe was taken over by the Bentley brand, formerly associated with Rolls-Royce and acquired by the Volkswagen Group in 1998.
- Because of its price, the Phantom will always have lower volumes (a few hundred units per year) than the Ghost launched in 2010. Rolls-Royce’s biggest 2018 novelty will be the Cullinan SUV, which will be the first SUV of the brand. It will compete directly with the Bentley Bentayga SUV launched in 2016 by the Volkswagen group.
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