Turkish market down 1.4% in the first nine months of 2017
- The Turkish market (PC+ LCV) rose by 5.6% in September 2017, for the third consecutive positive figure this year, as the first half of 2017 ended in the negative (-8.6%). On the cumulative 9 months of 2017, the Turkish market is down 1.4% to 0.63 million units, while it fell 1% in 2016.
- Over the year as a whole, the Turkish market could be between 920,000 and 950,000 units according to Inovev. Registration figures will therefore be lower than those of 2016 and 2015, which set a record in this area.
- The political situation in Turkey and the region remains unstable, which can influence the growth of the market. In the long term, the Turkish market with a very low car ownership rate (280 vehicles per 1,000 inhabitants, compared with 570 in continental Europe) has however the potential to reach or even exceed one million registrations per year.
- Four brands account for 50% of the Turkish market in 2017: Renault (14%) which produces locally, Fiat (13%) which produces locally, Volkswagen (12%) which does not produce locally and Ford (11%) which produces only vans locally. Renault eventually overtook Fiat, which had remained the leader in the Turkish market for several decades, thanks to a range that matched the demand from local customers. Today, Fiat has mainly only Tipo and Linea. The Renault range has a better spread (Clio, Symbol, Megane) which corresponds to local demand.
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