Subaru Product Plan for the North American Market
- Subaru announced that it will introduce 6 new models (excluding existing model restyling) to the North American market between 2018 and 2021, including three SUVs, two sedans and a coupe.
- SUVs, which have become a specialty, account for most of Subaru's sales, and the United States accounts for most of the brand's global sales: more than 600,000 units in 2017 out of a total of 1,100,000 units.
- In 2018, Subaru will launch a new E-segment SUV on the American market, in an attempt to turn the page on the failure of the Tribeca (2005-2014), which did not convince American clientele.
- Then the rest of the Subaru range will be renewed between 2018 and 2021 (including the Forester, Legacy, and Outback) except for the Impreza (C segment sedan) which was renewed in 2017.
- Unlike other Japanese manufacturers, Subaru has a very large gap between the volume of vehicles sold in the NAFTA region and the volume of vehicles produced in the NAFTA region. In fact, Subaru has only one plant in this region, located in Lafayette (Indiana-USA). More than 300,000 vehicles are imported from Japan each year. With the Lafayette plant virtually saturated, the OEM is expected to build a new plant to meet President Donald Trump's demand to produce more in the United States. This decision has not yet been made.
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