Inovev expects the Subaru Impreza to reach 200,000 sales in 2018
- The smallest of the Japanese manufacturers, Subaru, begins marketing in Europe its new Impreza (C segment sedan) already marketed since the beginning of 2017 in Japan and North America. In China, Subaru is not present and must therefore forgo the volumes of the world's largest market. In Europe, sales of Subaru remain weak, notably because of a weak sales network, and the new Impreza will certainly have difficulty competing with the long established incumbent European models. Its competitors will be Asian C-segment sedans, such as the Mazda 3, Toyota Auris, Nissan Pulsar, Honda Civic, Hyundai i30 and Kia Cee'd.
- In 2017, Subaru decided to manufacture the Impreza not only in Japan but also in the United States for the North American market. This decision boosted the Impreza's worldwide production, which rose from 80,000 in 2016 to 180,000 in 2017, a figure close to the record set in 2012. The Impreza has found its place in the North American market, competing with the Toyota Corolla, Honda Civic and Nissan Sentra who are among the top ten PC.
- The Subaru Impreza is equipped with a gasoline engine of 1600cc developing 114hp and packaged flat, as in the other Subaru models. The length of the model reaches 4.46m i.e.1cm less than the Mazda 3 and 6cm less than the Honda Civic. According to Inovev, the Subaru Impreza should reach 200,000 sales in 2018.
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