Lynk & Co unveils model 02 to be produced in Europe from 2019
- Lynk & Co (a brand of the Chinese Geely group) has unveiled its model 02 which will be produced in Europe from 2019. This model is a compact C segment SUV built on the modular CMA platform shared with the Volvo XC40 SUV and the Lynk & Co 01 SUV, as well as the future Volvo V40.
- The Lynk & Co 01 and 02 will be produced at the Volvo plant in Ghent (Belgium) from the autumn of 2019 onwards for sale in Europe and the United States in early 2020. This plant is currently producing the V40, XC40, S60 and V60.
- Geely, who has observed the successive failures of Chinese brands that wanted to establish operations in Europe, such as Brilliance, Landwind, Qoros, Great Wall (production stopped in Bulgaria), MG (production stopped in England), relies on the fact that Lynk & Co are designed in Sweden by Volvo Cars and sold worldwide. According to Geely, partnering with a premium brand such as Volvo should reassure European and American customers who are reluctant to buy Chinese cars. But the success of Lynk & Co in Europe will depend on the positioning of the product and the link that European and American customers really make between Volvo and Lynk & Co. Geely's communication will have to be clear on this point.
- The Chinese manufacturer aims to sell 500 000 Lynk & Co in 2021, 50% in China, 25% in Europe and 25% in the United States, which means 250 000 units in China, 125 000 in Europe and 125 000 in the United States.
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