US Vehicle category market share in 2018
- Of the major vehicle categories (PCs and LCVs ) sold in the United States in 2018, SUVs account for 45% of the market, sedans 30%, pickups 16% and minivans 4%. These four categories account for 95% of the US market.
- The SUV category is almost equally divided between Japanese brand vehicles (42%) and American brand vehicles (41%). It is in this category that GM and Ford plan to invest, in order to overtake the Japanese OEMs.
- German brand SUVs and Korean brand SUVs account respectively for 8% and 7% of the SUV market.
- The sedan category is mainly made up of Japanese brand vehicles (47%) which have supplanted American brand vehicles (27%).
- This supremacy should increase in the coming years as GM and Ford groups have announced their decision to reduce their number of sedans. German and Korean brand vehicles account respectively for 13% and 12% of the sedan market.
- The pickup category is mainly made up of American vehicles : 82% are American brands and 18% are Japanese brands. This category is now the only one dominated by American vehicles. Japanese automakers have not yet managed to conquer this market, which is the preserve of American manufacturers. There are no German or Korean pickups marketed in the US market.
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